As our Digital Marketing Manager, you will play a key role in driving qualified lead generation through the effective use of various digital marketing channels, day to day implementation of campaigns and managing third party relationships via partners. With full ownership of managing PPC, Display, SEO, Content and Social Media channels, you will analyse performance and look at ways to always improve warm leads to our website and wider sales team.
Your responsibilities
- To plan, implement and deliver activity across various digital marketing channels to generate quality leads
- You will own and lead on our digital advertising activity across multiple online channels including AdWords, and Social Media
- Deliver a seamless online experience for customers though multivariate testing
- Analyse channel performance on a regular basis to improve on ROI
- Write and ensure content is optimised for SEO purposes to generate relevant traffic
- To lead SEO best practice by regularly reviewing keyword and phrase relevance
- Nurturing healthy internal and external relationships with the intent of building lead generation program value, direct response tactic execution, differentiating the company from its competitors.
Your skills
We're looking for
- Proven experience in digital marketing of tech SaaS products and tech services that has delivered growth in online lead generation
- Experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports, and analyzing results
- Degree in business, marketing or similar
- Experience with SEO, PPC, Google AdWords, Content Management Systems, LinkedIn, Microsoft Office
- Excellent written and verbal communication skills, with ability to write and edit content.
This is a UK-based role so candidates applying must have valid right to work in the UK.
